Bridgestone launches its latest Ecopia tire range

Three eco-friendly models for a variety of applications
by Sharleen Banzon | Jun 18, 2013

\"Bridgestone

Japanese tiremaker Bridgestone has announced the three latest models of its Ecopia line of environment-friendly rubber, which has been in existence since 1995. These tires, specifically designed for the Asia-Pacific region, continue to underline the range\'s goal of providing fuel-efficient running, minimal wear, and reliable wet-weather performance.

The Ecopia line comprises the EP150 for small to medium vehicles, the EP200 for medium to large vehicles, and the EP850 for sport-utility and crossover vehicles. Developed in the company\'s Japan headquarters, these new tires were then tested extensively at the Thai Bridgestone Proving Ground to ensure they would be suited to the region\'s climate and road conditions.

The EP150 is the OE tire of the range, and is designed to be worn by fuel-sipping vehicles like the Mitsubishi Mirage and the all-new Toyota Vios. The \"rib-linked blocks\" on its tread pattern improve braking feel and power by maintaining uniform ground contact especially in the wet, while the \"3D block shape\" minimizes contact liftoff for greater safety. The EP150 also beats the Turanza AR10\'s rolling resistance coefficient by 41.2% through its use of the heat-inhibiting Ecopia tire compound and weight optimization. Together, these features result in improvements of 4.3% and 7.1% in fuel consumption and carbon-dioxide emissions, respectively.

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The EP200 and the EP850, on the other hand, are more for aftermarket applications. They boast advanced design elements to meet what Bridgestone has identified as the additional requirements of their target buyers: handling performance in the case of the EP200, and low NVH levels in the case of the EP850. We\'ll soon bring you a feature detailing these two models, but in the meantime, here are their comparative figures against conventional Bridgestone counterparts: 8.1% better fuel consumption and 11.1% less carbon-dioxide emissions for the EP200 versus the Turanza AR10; and 3.9% better fuel consumption and 3% less carbon-dioxide emissions for the EP850 versus the Dueler H/L683.

There are no product release details for our market yet, but Bridgestone Asia-Pacific says \"all three products will subsequently be made available across several markets in the region this year.\" The tiremaker has also launched the official microsite for the Ecopia line, which has an Ecopia fuel-savings calculator based on a vehicle\'s fuel consumption and the price of fuel in a region.

Photos by Sharleen Banzon

 

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