Industry News

Chery PH mounts nationwide service campaign to help rebuild brand

Will this change market perception?


Chery Motors Philippines is now reaching out to its clients nationwide by mounting its \"Service Caravan\" through its dealers.

\"The Service Caravan program is the follow-up to the real comeback of Chery in the Philippines,\" said CMPI chief executive Porong Herrera. \"We chose to satisfy the existing clients first before looking for new clients. Their satisfaction is our main objective.\"

The service campaign was conducted the whole month of May. It kicked off at Chery\'s flagship dealership, which is still under construction, along C5, and then moved to Mindanao (Chery Davao dealership in Bajada and Chery Cagayan de Oro in Gusa). CMPI claims that the Mindanao service campaign was visited by more than 30 \"relieved and satisfied\" Chery owners.

The service campaign was also held at the newly opened Chery Authorized Service Center in Las Piñas, Chery Authorized Service Center in Baguio City, Bosch Lumiere Service Center also in Baguio City, and Chery Tarlac in Santo Cristo, and Chery Zamboanga in Zamboanga City.

For the month of June, CMPI plans to do the Service Caravan in Cebu, where there are supposedly around 200 Chery vehicles running.

According to CMPI, the Service Caravan is part of its plan to revitalize the brand and its corporate image, and that it will do the campaign \"regularly three to four times a year.\"

\"We cannot deny the inevitable that the buying public will accept the China-brand autos in the next two to three years,\" Herrera added. \"Chery as the leader cannot afford to lose that opportunity, that is why we remain. The next strategy is to tell the Filipino market that our after-sales service has improved a lot. Chery is still the best alternative brand in the country today.\"


Do you believe Chery can successfully rebuild its brand in the country?

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