The number of Ford badges on our roads shows how successful the American carmaker’s lineup is in our market. But the final growth figures that Ford Philippines just announced are still surprising.
Retail sales rose by 28% from a year ago to 7,531 vehicles sold for the first quarter of 2024. The Ford Ranger is still Ford’s top-selling vehicle, with sales increasing by 33% from last year to 3,290 vehicles. The Ranger also retained its leadership in the 4x4 pickup segment with 2,166 units sold.
The Ford Everest did even better in terms of year-on-year. The midsize pickup recorded a 96% growth from last year to 2,713 vehicles sold for the first quarter of 2024. The Ford Territory also maintained its lead position in the small SUV segment with sales reaching 1,433 units for the first three months of the year.
“We are off to a strong start in 2024 and we thank our customers for their trust and loyalty, as well as our dealers and partners for their support to enhance the ownership experience,” shares Mike Breen, managing director of Ford Philippines. “The second quarter will be a busy period for us as we continue to enrich the Filipino mobility lifestyle with our segment-leading vehicles and innovative service offerings.”
To keep the momentum of the Territory going, Ford introduced in April the Territory 5-Star Care Package, which allows customers getting the Territory Titanium to enjoy complimentary 5-year scheduled service plan (SSP), and 5-year emergency roadside assistance on top of the standard 5-year warranty, and a P20,000 cash discount (this discount is only until this month though).
The SSP is a prepaid plan that protects customers from future parts and labor price increases on their periodic maintenance service (PMS). Meanwhile, Ford’s emergency roadside assistance gives owners access to 24/7 support, nationwide towing coverage, minor on-site repairs and other services. With Ford’s warranty, customers get access to a comprehensive service protection plan that covers parts and labor to repair over 1,000 key components.
Lastly, Ford Philippines also launched its Battery Program where customers can enjoy competitively priced battery packages that start at P6,300. On top of this, customers can also get free labor on installation and extended warranty of up to 24 months. The program is available not just for the existing lineup. The EcoSport, Everest, Fiesta, Focus, Ranger and Territory can avail of this program until June 30, 2024.
