The BMW Group Technology Office and GoPro have createed the "first-ever, mass-produced integration of a GoPro camera with an automobile's on-board infotainment system."
"Working with GoPro to design this integration was remarkable," said BMW Group AppCenter USA chief Phil Johnston. "Creative and insightful just begin to describe the experience. GoPro is a natural fit for BMW enthusiast drivers. The power and flexibility of the BMW Group App Integration Platform coupled with GoPro's advanced camera technology brings new, safe and engaging experiences to the enthusiasts that were previously not possible. When the camera is connected to the car, it allows GoPro's app to present context-appropriate presets that allow the enthusiast to capture the perfect shot."
Besides using the vehicle's infotainment system to aim the camera, users can also start and stop it at will, toggle the camera's sleep mode to prolong its battery life between shoots, and check the camera's status including its recording time, battery life and Wi-Fi signal strength. Users can also choose between six preset camera modes: Leisure Drive Facing Out, Night Driving, Sport Drive Facing Out, Drive Camera Facing In, Winding Road Time-Lapse, and Straight Road Time-Lapse. The system was specifically designed to reduce driver distraction since the camera's actual field of view is displayed "in near real time while the vehicle is stationary."
The integration between the infotainment system and the GoPro camera works through either the BMW Apps or Mini Connected option depending on the vehicle. The Wi-Fi-equipped GoPro camera will then communicate with the GoPro app installed on the driver's iPhone, which should be connected to the vehicle through either the USB cable or the BMW Accessory snap-in adaptor for the iPhone. The driver can then access the app through the BMW Connected Drive or Mini Connected menu using the infotainment system’s screen.
"GoPro has deep roots in motorsports, and is passionate about enabling drivers to capture their road or track experience," said GoPro strategic product opportunities director Adam Silver (yes, a namesake of the NBA commissioner). "The GoPro and BMW collaboration sets a new standard in the category and is an important first step in a partnership designed to deliver next-level integration between camera and car."