Guess how many cars Toyota PH\'s president wants to sell in 2014

There\'s no stopping him, apparently
Jan 20, 2014


At his company\'s annual media thanksgiving party a few days ago, Toyota Motor Philippines president Michinobu Sugata asked: \"What else can we do?\" Yes, that is an apt question from someone who has led his firm to its 12th consecutive Triple Crown, selling a record 75,587 units (Toyota and Lexus) in 2013 to again grab honors for most passenger car sales, most commercial vehicle sales and most overall sales.

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Sugata bragged that, in doing so, TMP now owns a 42% share of the local automotive market--which is as close as you will ever get to a monopoly. (By the way, that number means 42% of total sales by the members of the Chamber of Automotive Manufacturers of the Philippines; if you factor in the sales figures of the members of the Association of Vehicle Importers and Distributors, particularly Hyundai, Chevrolet and Subaru, Toyota\'s slice of the pie will look a little bit smaller.)

So, the question: What else can Toyota Motor Philippines do?

Sugata answered this by declaring that TMP will sell a total of 90,000 units in 2014.

Wow. Imagine that many new cars this year. Can our roads still take it? Anyway, good luck to Toyota\'s competition--their work is pretty much cut out for them.

Photo by Vernon B. Sarne

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