Hyundai Asia Resources recently named the winner of its "Hyundai Green Dealership DESIGN" competition, which it held with the University of the Philippines' College of Architecture. DESIGN, HARI claims, is acronym for "Dealership Excellence Through Sustainable, Intelligent Green Network," which the company predicts will be "the next big thing" for its 41-strong dealership network.
According to HARI, graduating students of the UP Integrated Architectural Design were tasked to develop green design standards for selected Hyundai dealerships. To follow a common theme, the designs had to be consistent with Hyundai's brand philosophy and HARI's corporate identity, cost-effective and applicable to the Philippine setting. Also, the designs "should foster the efficient operation and overall performance excellence of Hyundai dealers in the Philippines."
After three months of screening by the UPCA faculty, eight teams were chosen for the final competition, with each team being assigned to study and work on eight preselected Hyundai dealerships (Abad Santos, Alabang, Central EDSA, Commonwealth, E. Rodriguez, Greenhills, Shaw Boulevard and Sucat).
The final judging of the final entries was held on November 20. The panel was composed of UPCA dean Mary Ann Espina, UPCA professor Alex Evangelista, Green Architecture Advocacy Philippines chairman Miguel Guerrero III, and HARI president and chief executive Ma. Fe Perez-Agudo.
The winning entry was for Hyundai Central EDSA, designed by Francis Timothy Santos, Carla Lim and Carem Morales. Second place went to Aedriane Celis and Danilo Donor for Hyundai Commonwealth Avenue, while third place was awarded to Patrick Lawrence Monfort, Jilliane Gomez and Andrey Lopez for Hyundai E. Rodriguez.
"Sustainability has always been at the core of Hyundai’s operations and brand-building agenda way before the word became in vogue," said Perez-Agudo during the awarding ceremonies. "We take sustainability seriously--in the way we design and manufacture our cars, heeding the ever-growing public clamor for businesses to become more conscious about saving the planet in their product design, manufacturing and operations. With the implementation of these winning designs, we celebrate the creativity of our young architects and add value to our business by addressing our customers’ desire to experience serious green business in action."