During a lunch with Hyundai Asia Resources Inc. (HARI) president Maria Fe Agudo, it was revealed that the Korean carmaker will bring in the Creta subcompact crossover. When it was first mentioned during our meal, I had to search my memory banks for a mental image because it was first announced globally almost two years ago.
The Creta is a subcompact crossover, and thus will compete in the same segment as the popular Ford EcoSport. This category is becoming increasingly crowded lately, whereas Ford’s model had the whole market to itself when it was first launched. Now we have the Nissan Juke, Honda HR-V and Mazda CX-3.
Hyundai’s entry will be introduced at the Manila International Auto Show (MIAS) that kicks off on March 30 and will run until April 2, 2017. After that the Creta will go on sale in Hyundai dealers, although we don’t exactly know when that will be.
The Creta measures 4.2m in length, a little longer than Ford’s market leader. It looks like a smaller Santa Fe, which is good because that midsize SUV is one of Hyundai’s most eye-pleasing modern designs.
During MIAS, HARI will also display the Genesis G90 luxury sedan, the vanguard model for Hyundai’s premium brand. Set to compete against established models like the Mercedes S-Class and BMW 7-Series, we’ll see if the full-size G90 can hang with the big boys.
More details about this crossover will be revealed at the motor show itself, so don’t miss it.