Maserati hasn’t had the most stable finances since, well, the '70s. As good as their cars are, the Italian automaker has had its fair share of money troubles that has forced to be bought out by one company to another.
In case you missed it, a spokesperson from Stellantis, Maserati’s current owner, mentioned the brand might find a new home. The exact quote was “There could be some point in the future when we look at what’s the best home for [Maserati],”
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It was a bit of a spicy quote, one that has made Stellatis issue a statement regarding Maserati’s future. It has now clarified that it will keep the Italian automaker in its portfolio.
The statement reads, “Maserati’s mission is to write the future of mobility through the best performance in the luxury segment, focusing on the desires of its customers. To achieve its goals, the brand precisely targets a highly specific audience.
“Maserati is therefore setting up a series of initiatives to expand its presence in the global market, to strengthen its brand image and to underline the uniqueness of its products. Maserati is facing a major challenge and must remain focused on its objectives in the coming months.
Stellantis reaffirms its commitment to its entire portfolio of 14 iconic brands and recalls that each of them has a 10-year horizon to build a profitable and sustainable business, while recognizing that market volatility and temporary situations may cause fluctuations.”
Those were the words Stellantis told Autoblog regarding Maserati’s future. So, there’s some form of reassurance, then. That said, Maserati cannot continue its downward sales trend should it want to remain part of Stellantis’ stable.
Sure, there’s a ten-year window, but that doesn’t mean much if the company fails to deliver more profits. The Trident brand needs to turn things around as soon as possible if wants to be around for longer.
