Toyota marks milestone by selling 40M Corolla units

A car that literally sells like hotcakes
Sep 9, 2013


The Toyota Corolla is indeed the world\'s all-time best-selling car model as the Japanese carmaker has recently announced that the cumulative global sales for the nameplate surpassed 40 million units in July.

The first-generation Corolla was designed by Toyota chief Engineer Tatsuo Hasegawa \"to meet the changing needs of Japanese commuters in the mid-1960s.\"  Not long after production began in September 1966, the Corolla was first exported to Australia in November 1966 before it reached the United States in April 1968.

For the Philippine market, the Corolla was first produced locally in October 1989 with the sixth-generation model. By December 2007, however, the Corolla--at that time in its ninth generation--ceased to be produced in the country, as the units were already sourced from Thailand.

Today, the Corolla is currently being produced at 15 plants worldwide and accounts for one in five Toyota vehicles sold throughout its lifetime.

\"I feel this car has been nurtured by people all over the world, and I am very proud to have contributed to its foundation and grateful to all those who have owned and loved their Corollas,\" said current Toyota Corolla chief engineer Shinichi Yasui. \"The key to the Corolla\'s success is the faithful passing down of its original development concept from Tatsuo Hasegawa: that the Corolla must bring happiness and well-being to people around the world.\"

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