Toyota Motor Philippines (TMP) gathered its nationwide dealer network to recognize its collective efforts and achievements in 2024. Last year saw the Japanese carmaker remain the top automotive brand in the country, commanding almost 50% of the total market. That impressive result is unattainable without its expansive dealer network, with several dealerships performing especially well.
Every year, TMP hands out the ‘President’s Award of Excellence’ to top-performing dealers in the large, medium, and small business divisions. This award is achieved through a combination of operational excellence and consistent customer service. This year, three dealers stood out from the rest: Toyota Marilao Bulacan won the large business division category, Toyota Nueva Ecija was the best in the medium business division, and Toyota Tarlac City led the small business-division group.
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Toyota Marilao Bulacan also won the President’s Value Chain Award, while Toyota Nueva Ejica was given the President’s Customer Cup of Excellence Award.
Vladimir John Pangilinan Yutuc from Toyota Tarlac City won an individual award, bringing even more pride back home to Tarlac City. He went home with the Toyota Outstanding Performers in Sales and Service, Finest Marketing Professional of the Year Award.
This year, the Philippine automotive industry aims to sell 500,000 vehicles, and TMP and its dealer network will definitely have a big part to play in that. As mentioned, TMP (along with Lexus Philippines) was the top-selling car brand last year. Additionally, Hino Motors Philippines, Toyota’s truck brand, cracked the top 15 in vehicle sales.
