Toyota Motor Philippines (TMP) has opened its latest dealership in Tugbok, Davao City. This 3S facility marks the brand’s 12th dealership in Mindanao, strengthening its presence in the region by offering sales, service, and spare parts.
Toyota Tugbok Davao spans a total floor area of 11,470sqm. Aside from an expansive showroom area, it has 18 service bays and 10 body and paint bays, ensuring it can cater to customers based in the city center as well as the surrounding residential, agricultural, and commercial communities.
“In 2024, I had the privilege of joining the groundbreaking ceremony at this very location,” said Masando Hashimoto, outgoing TMP president. “What was once an empty land filled with dreams has now become a beautiful, fully operational dealership. This facility will help our Davao customers achieve their dream of owning a Toyota while contributing to the growth and prosperity of the city of Davao.”
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Said Betty Lu, president of Toyota Tugbok: “When Toyota entrusted us with this dealership, we understood immediately that this was not about expansion. As we open Toyota Tugbok today, we recognize that we are only part of something much bigger than any single dealership. I assure you that we will protect the Toyota brand with the highest honor, and together with your support, we will deliver on our shared goals.”
It has been a strong year for Toyota, with the launch of models like the all-new RAV4, the Land Cruiser FJ, the all-new Hilux in diesel and fully-electric variants, the Urban Cruiser, and the Land Cruiser HEV. The brand also continues to showcase the versatility of the Tamaraw with the new MPUV body style.
In terms of sales performance, the Japanese carmaker has reported a net income of P11 billion for the first three quarters of 2026—somewhat down from 2025 figures. Sales of its electrified models, however, are 37% higher compared with the same period last year, and account for 11.8% of total sales so far this year.
