Most everyone marvels at the fact that Isuzu Philippines Corporation still manages to sell quite a lot of units in spite of its very limited (and aging) product lineup. Well, the answer could well be found in the company's generous marketing promos aimed at the typical Pinoy household that aspires to a better standing in life.
Take, for instance, IPC's ongoing "15th Anniversary Blowout Promo." Carried out to thank its customers on the occasion of its latest milestone, the promo is giving away five brand-new (and tax-free) Isuzu vehicles to buyers who purchase an Isuzu product from August to December this year:
* 2013 Crosswind XT for August buyers;
* 2013 Crosswind Sportivo X for September buyers;
* 2012 D-Max 4x2 LS SE for October buyers;
* 2012 D-Max 4x4 LS SE for November buyers; and
* 2013 Alterra for December buyers
On top of that, three consolation prizes of P100,000 cash will be awarded in each month of the five-month promo.
The photo above shows the grand-prize winner from among the August buyers. Roberto Daquila Acejo, a seafarer from Parañaque City, won a 2013 Isuzu Crosswind XT in the raffle draw. He had purchased his vehicle from Isuzu Alabang.
As you read this, you can still take a shot at the 2012 D-Max 4x4 LS SE and the 2013 Alterra that will be raffled off to November and December buyers, respectively.
"Isuzu Philippines is very appreciative of the continued patronage and trust that our loyal customers have shown us during the past 15 years that we have been producing durable, reliable and fuel-efficient vehicles," said IPC president Ryoji Yamazaki. "With this promo, we are extending our gratitude for this ceaseless support, and we're also inviting new customers into the Isuzu fold."