There seems to be no stopping Kia from reaping design awards as it bagged four awards in the first-ever Automotive Brand Contest.
"We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry," said Kia's chief design officer Peter Schreyer. "By changing our basic design focus, we have given our brand a face, a distinctive identity."
For the Brand Design category where a carmaker's strategy and the focus of its overall design is rated, Kia was ranked as the 'Best of Best.'
For the Exterior category where the vehicle's design is the center of attention, three of the Korean carmaker's models were picked as winners: the compact Sportage crossover utility vehicle, the forthcoming Rio subcompact and the mid-size Optima sedan.
"The 'Best of Best' title for Kia's new design identity in the Brand Design category is a great endorsement of the creative and professional work done by our entire international design team," added Schreyer. "The latest awards conferred on the Sportage and Optima, and the very first one to go to our latest model, the Rio, reflect the continuity of our efforts to uphold our own high design standards. All four awards are a fantastic acknowledgement of our strategy to position design as a core Kia brand promise."
The Automotive Brand Contest was organized by the Rat für Formgebung (German Design Council), which is also responsible for the Designpreis der Bundesrepublik Deutschland (German Design Award).