Three Koreans from the Hongik University in Seoul bested students from more than 50 prestigious universities that took up the challenge of imagining Ferrari's future cars in the Ferrari World Design Contest.
For the contest, Ferrari's design brief for all the competitors was to create a thoroughbred hyper car brimming with new generation technologies and materials. True to its hyper-car status, Ferrari wanted a car to not only exhibit this quality in its architecture but "in every other aspect."
After completing an initial two-dimension design, the entrants generated three-dimensional models using the 3D Autodesk Alias computer program and made a physical 1:4 scale model with particular emphasis on detailing and the car's interior in addition to more functional concerns.
For its entry, the Hongik university students named the car Eternita while the second-place winner from the Istituto Europeo di Design in Turin, Italy, was called Xezri. The third-place winner, Cavallo Bianco, was designed by students from London, England's Royal College of Art.
"Nurturing the creativity of young people is a fundamental strategy in every walk of life," said Ferrari chairman Luca di Montezemolo. "The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future."
Do you think Philippine universities stand a chance if Ferrari held a similar competition in the future?