Lexus Manila sales grew 37% in 2010

2011 target growth is 30 percent
by Vernon B. Sarne | Jan 31, 2011

Lexus has only been in our market (officially) for two years, and yet it has already made a serious dent in the luxury segment--one that was previously contested by BMW and Mercedes-Benz. According to Lexus Manila president Danny Isla, Lexus sold a total of 235 units in 2010, representing a 37-percent improvement from the 172-unit tally they accomplished in 2009, their maiden year in the Philippine market.

"The original target last year was just 200 units," Isla told us during Toyota's annual media thanksgiving party held last week. "But then it was revised to 225 units after the first quarter."

Worth noting is the fact that Lexus sold well in its first two years in spite of having just one showroom, which is located at the Fort Bonifacio Global City. And apparently, the best-selling Lexus models here are the RX350 and the ES350. "They made up 80 percent of our total sales," Isla pointed out.

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For 2011, Lexus Manila's sales target is 305 units, or 30 percent above its 2010 numbers. A new model--the hybrid compact hatchback CT200h--will certainly help in this regard. Isla projects they will be able to move some 40 units of this car, which is due to be launched on February 21.

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Photos of 2011 models from Lexus


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