Here's something that should make buyers notice the rebuilding Mazda brand. Berjaya Auto Philippines, the exclusive distributor of Mazda vehicles in the country, is making car ownership a stress- and hassle-free experience by launching its "Yojin 3 Mazda Total Care" new-vehicle service program.
Derived from the Japanese word "youjin," which translates to "care" in English, Yojin 3 is Berjaya Auto Philippines' approach to "a worry-free ownership experience." For three years or 60,000km--whichever comes first--new Mazda owners will enjoy free periodic service maintenance covering parts, labor and lubricants.
To further enhance the experience, the owners will also have access to Mazda's nationwide roadside assistance and exclusive concierge service, which can range from placing an order for flowers to reservations for hotels and restaurants.
These value-added services go on top of the standard bumper-to-bumper warranty for all brand-new Mazda vehicles for three years or 100,000km, whichever comes first.
"We are putting real commitment behind best-in-industry customer experience with every Mazda sold from us and our network of dealerships," said Berjaya Auto Philippines chief executive Steven Tan. "All the customer needs to do is to schedule the service, bring the car in, and pick it up--we take care of the rest including the cost of service. Plus, they enjoy stress-free motoring for three years under our nationwide roadside assistance with concierge service. Yojin 3 takes out the worry and stress from owning a Mazda, leaving you to enjoy the driving exhilaration of Mazda's zoom-zoom!"
Tan added that the launch of the Yojin 3 program is part of Berjaya Auto Philippines' goal to attract Mazda clients and keep them as "customers for life."
The Yojin 3 Total Care program is bundled with all brand-new Mazda vehicles sold starting January 1, 2013 "at no additional cost to the customers."
Did Mazda just become a more enticing proposition now?