Will the public embrace the modern PUV?

Check out Isuzu's modified light-duty trucks
by Leandre Grecia | Jul 5, 2019
PHOTO: Isuzu Philippines Corporation
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As part of its continued support for the Public Utility Vehicle Modernization Program (PUVMP), Isuzu Philippines Corporation (IPC) has teamed up with the Land Transportation Franchising and Regulatory Board (LTFRB) in this year’s Modern PUV Caravan.

At the Caravan launch on July 4, 2019, the LTFRB led a motorcade of modern PUVs—including Isuzu’s offerings—from Quezon Memorial Circle in Quezon City to the Department of Transportation (DOTr) main office in Clark, Pampanga.

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IPC president Hajime Koso expressed his appreciation for the Caravan, saying that it benefits both regular commuters and transport cooperatives alike. He said that the initiative provides an avenue to raise awareness on the PUVMP, and at the same time allows for easier access to acquire these modern PUVs across the country.

Isuzu exhibited brand-new QKR77 and NLR77 light-duty trucks that had been modified into modern PUVs. Powered by Euro 4-compliant 3.0-liter 4JH1-TC CRDi diesel engines, these units deliver good fuel consumption and cleaner emissions. They also offer ample leg- and headroom as well as generous seat space for passengers.

The Japanese carmaker has consistently supported the PUVMP since the latter’s inception in June 2018, supplying the initial units for the program’s pilot operator: the Senate Employees Transport Service Cooperative (SETSCO). In 2019 alone, IPC has already deployed several modern-PUV units not only in Metro Manila, but also in other areas such as Tarlac and Boracay.

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Are you excited to see more of these modern PUVs around the metro? We sure are.

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PHOTO: Isuzu Philippines Corporation
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