NAIAS 2011: Ford brings all-electric Focus to Detroit

After Vegas show
Jan 11, 2011
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TopGear.com.ph Philippine Car News - Ford reveals all-electric Focus

Ford has finally jumped into the electric car bandwagon by unveiling its first all-electric passenger car--the Ford Focus Electric--at the 2011 North American International Auto Show.

The all-new Focus Electric is Ford's flagship offering as it is one of the five new electrified vehicles the American carmaker will deliver to the global market in 2013.

Powering the Focus Electric is an advanced lithium-ion battery system that utilizes heated and cooled liquid to help maximize its battery life and fuel-free driving range. This allows the all-electric powertrain and single-speed transmission to deliver instantaneous response and smooth acceleration to propel the Focus Electric to a top speed of 136 kph.

The Focus Electric will also introduce new features and technologies like a unique version of the MyFord Touch system made especially for electric vehicles, a new value-charging feature powered by Microsoft and a smartphone application called MyFord Mobile that helps plug-in owners control their vehicles remotely.

While other brands already have electric vehicles of their own, the Ford Focus Electric's edge lie in its efficiency features: it may be fully charged in three to four hours, half the time it takes to charge a Nissan Leaf; and it vows to offer better mile-per-gallon equivalent compared to the Chevrolet Volt and other electric vehicles.

"Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles," said Ford group vice president for global product development Derrick Kuzak. "Its advanced powertrain will deliver significant energy efficiency advantages and zero carbon dioxide emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs."

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The Focus Electric will be built alongside its gasoline variants in Ford's Michigan assembly plant, with its production powered in part by one of the largest solar energy generator systems in the state. For the European market, a decision on where the Focus Electric will be built is still being finalized.

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