NAIAS 2011: Toyota unveils Prius v

Part of the hybrid's growing family
Jan 12, 2011

Toyota marked the expansion of its hybrid product line with the introduction of the Prius v at the 2011 North American International Auto Show.

The new Prius v, with "v" standing for versatility, comes with four driving modes (Normal, Power, Eco and EV) to address different driver preferences and road conditions.

The Prius v also features Toyota's Star Safety System, which includes traction control, anti-lock braking system, vehicle stability control, electronic brake-force distribution and brake assist. It also comes with the standard Smart Stop Technology brake-override system.

As Toyota aims to sell the Prius v to buyers with growing families, the vehicle offers 50 percent more space than the third-generation Prius. The vehicle can accommodate five people but the seats may be configured to offer more interior space for cargo.

"Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well," said Toyota Division Group vice president and general manager Bob Carter. "They will share common Prius attributes, but will be unique, with a special appeal to different buyers."

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Here are some of the preliminary specs of the 2012 Prius v:

Powertrain: 1.8-liter four-cylinder engine with VVT-i
Engine horsepower: 98hp @ 5,200rpm
Engine torque: 142hp @ 4,000rpm
Electric motor: Permanent magnet synchronous motor
Electric motor power output: 80hp/153lb-ft torque
Hybrid system net horsepower: 134hp
Emission rating: SULEV/Tier 2 Bin 3
Electronically controlled continuously variable transmission

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Drive System: Front-wheel-drive
Hybrid battery pack: Nickel-metal hydride
Estimated fuel economy: 42 mpg city/38 mpg hwy/ 40 mpg combination

Global sale of the Prius v will start this summer. Toyota Motor Philippines has yet to reply to's question on whether or not it plans to bring the Prius v to the local market.

Toyota Motor Philippines brought in the third-generation Prius in June 2009. In 2010, a total of 23 Prius units were sold in the Philippines. Do you think Toyota should also consider offering the Prius v here?


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