The new Audi F1 Team will be making its debut in 2026, and its members will be exclusively outfitted in Adidas gear. The exact designs of the multi-year partnership between the Four Rings and the Three Stripes have yet to be revealed, but it will include a complete clothing line.
If this team-up is in any way similar to Adidas’ existing partnership with Mercedes-AMG Petronas, then Audi F1 fans can expect specially designed shoes, slides, bags, and shirts representing both the team and specific drivers.
Adidas had also created unique designs and collections for Merc’s team of drivers, mechanics, and engineers, while fans had more designs to choose from.
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The Adidas and Audi F1 Team collection will hit stores in February 2026, about a month before the actual racing season starts in Australia. It should be an exciting debut, with an all-new team and some cool new merchandise.
Jonathan Wheatley, team principal of the Audi F1, spoke on what this collaboration means for a new squad: “This partnership brings together two iconic brands—the Four Rings and the Three Stripes—on a global stage, and it represents an exciting milestone in our journey as the future Audi F1 Team.
“With Adidas, we’re equipping our team with role-specific elite technical sporting gear that enhances human performance. Beyond the race, our shared ambition is to inspire a new generation of motorsport fans through innovation, style, and an unwavering pursuit of excellence.”
Will you be rooting for the Audi F1 Team come 2026?
