In 1983, the editor-in-chief of the Japanese custom-car magazine Option launched the Tokyo Auto Salon. Three decades later and the annual car show--held in January--is the world's most popular aftermarket event in the car industry, attracting some 250,000 industry players and enthusiasts. In the Philippines, such notable aftermarket figures as Wheel Gallery's Sam Liuson and Atoy Customs' Atoy Llave visit their industry's mecca to brush up on the latest products and services in the aftermarket business.
But even businessmen like Liuson and Llave find Japan a little too expensive to visit once a year. Good news to folks like them, for the first time in the 30-year history of the Tokyo Auto Salon, its organizers are taking the show outside Japan. To be specific, Tokyo Auto Salon will be held in Singapore.
Yes, on April 12 to 14 (Friday to Sunday) this year, the very first Tokyo Auto Salon Singapore will be held at the Sands Expo and Convention Center of the Marina Bay Sands. To be organized by MediaCorp--the same group that stages the Subaru Challenge--the show will feature more than 20 cars from the recently concluded Tokyo Auto Salon to add spice to the cars of the Lion City. Also, Japanese race queens and J-Pop idols will be flown in to ensure the event's success.
According to MediaCorp, they are targeting around 100,000 trade and public visitors for the show. An adult ticket costs S$25 (P825), while a kiddie pass is S$10 (P330). A three-day, multiple-entry pass will be made available for S$70 (P2,300).
So, if you've been dreaming of going to the Tokyo Auto Salon but find the financial damage too exorbitant, this is easily the next best thing. Sure, we have the Manila Auto Salon here, but our cars simply pale in comparison with those from Japan and Singapore. Now, you have almost three months to save up. Start pinching pennies.