Toyota continues to produce Vios in PH in spite of higher costs

Just to provide jobs to Filipino workers
May 25, 2012

According to Lexus Manila president Danny Isla, it would actually cost Toyota Motor Philippines less to manufacture the Vios subcompact sedan in Thailand than at its Santa Rosa, Laguna, facility. However, TMP has insisted on assembling the Vios locally together with the Innova MPV, just so more jobs could be created for Filipino workers.

That's an admirable corporate stance, and is probably the biggest reason we shouldn't begrudge the fact that the Vios is the best-selling car in our market.

Incidentally, TMP wants to ensure that the Vios continue to sell well by introducing a revised version of the car, giving it "a more updated and sporty look." Among the added features are new smoked headlamps, a dark chrome grille, and dark alloy wheels. There is now also an auxiliary port for MP3 players on the E variant.

"The enhancements made to the new Vios give the country's best-selling car a more updated and sporty look," said TMP executive vice president Yuji Goto in a statement. "In doing this, we aim to give our customers an even better version of the most favored vehicle in the country, staying true to our promise to listen to our customers and cater to their ever-changing needs. Lastly, the new Vios is still locally manufactured in our world-class plant in Santa Rosa, ensuring its utmost quality and the sure advantage of buying a Toyota.”

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