While Ford Group Philippines is currently getting all the attention for announcing yesterday that it will close down its manufacturing facility in Santa Rosa, Laguna, at the end of the year, Toyota Motor Philippines has quietly celebrated a manufacturing milestone in the country.
In March, TMP marked the occasion of its 500,000th production unit. To make the historical feat more special, Toyota launched a search--"Classic Toyota Hunt"--for "the earliest locally manufactured Toyota vehicle." Obviously, units produced in 1989, when TMP started its manufacturing operation here, had an automatic advantage over the others.
True enough, the winner of the contest is a 1989 Toyota Crown owned by Anthony Cheng Liong, who was awarded a brand-new Innova by TMP for the excellent upkeep of his 23-year-old car.
"For me, my 1989 Toyota Crown is a very reliable and sturdy vehicle," Cheng Liong said. "The engine is still good and tough. As for the parts, even though the car is already more than two decades old, they are affordable and still widely available in the market."
"We are fueled by our customers' continuous patronage and their trust in the brand," TMP president Michinobu Sugata declared. "This only inspires us more to continuously provide them with excellent customer service and unmatched product quality."