Toyota Motor Philippines started its sales push for the last quarter of 2010 on a high note by moving 5,352 vehicles out of its showrooms in October--the highest sales made by the carmaker in a month since it set up shop in the country in 1988.
Toyota attributes its outstanding sales for October to the Toyota Caravan held from October 3 to 6 at the Bonifacio Global City.
In the passenger car category, Toyota seized 40.4 percent of the market by selling 2,050 units. Out of that figure, the Vios accounted for 1,489 units to capture 53.2 of the subcompact segment.
For the commercial vehicle category, Toyota earned 35.7 percent of the market by selling 3,302 units, with its Innova as the second bestseller by accounting for 1,096 units.
With 46,633 units sold year-to-date to get 33 percent of the market, Toyota Philippines has surpassed its 2009 year-to-date sales figure of 46,193. The carmaker also registered its highest year-to-date sales since the start of its operations.
"While we are absolutely pleased with every sales milestone achieved by Toyota, we shall continue to pursue our top goal of providing quality, reliable and durable vehicles built with careful consideration of every customer's needs," Toyota Philippines executive vice president Yuji Goto said in a statement.