The all-new Ford Explorer will arrive in the Philippines by the fourth quarter of the year, Ford Philippines president Randy Krieger revealed.
Ford will initially offer the Explorer equipped with the 3.5-liter engine, which delivers 290hp at 6,500rpm and 346Nm of torque at 4,000rpm. The 2.0-liter engine variant with Ford's Ecoboost technology will be available in 2012. Learn more about Ford's incoming sport-utility vehicle in "5 things you need to know about the 2011 Ford Explorer."
The Explorer is just the first of several vehicles Filipino motorists can expect from Ford. Many fans of the American brand are already looking forward to the local introduction of the Ford Ranger and the Ford Focus next year.
Under Ford Motors' timetable, eight vehicles under the One Ford program, including the Ford Focus and the Ford Ranger, will be launched in Southeast Asia until 2016.
"The Explorer is actually the ninth vehicle we are launching in the Philippines since it is not part of the One Ford program," Krieger said.
To meet the growing supply of and demand for Ford products in the Philippine car industry, the company is also increasing its network capacity in various locations in the country. Ford established a dealership in Tacloban City and it will be followed by the opening of similar facilities in Lipa City, Naga City and Minglanilla in Cebu.
Ford is among the most active brands in the Philippines. Data from the company showed that sales from January to March 2011 are up 74 percent from sales made in the same months last year.
Sales in the first three months of the year were boosted by the new Ford Fiesta (799 units), Ford Everest (719 units) and the Ford Escape (350 units).
"The new Fiesta is helping drive significant sales momentum this year, as it continues to attract a wide range of new-to-Ford customers who appreciate its class-leading design, smart technology, superior fuel efficiency, and unmatched safety in a small car," Krieger said.