Cool boss alert
Some auto execs like photo ops with their cars. Toyota's president, though? He prefers to drift them, apparently.Footage of Akio Toyoda-who has a reputation for being pretty hands-on when it comes to the cars his company produces-burning
In case you had doubts
You'd be forgiven for thinking Toyota's upcoming hydrogen-powered engine won't offer much in terms of excitement. Despite being built to tuck into an endurance-spec Corolla Sport, the use of hydrogen is most commonly associated with fuel cell
Well, that's that. It's official: There will be no Tokyo Motor Show (TMS) this year.According to a report by The Japan Times, the event's organizers have canceled the event due to the ongoing COVID-19 pandemic. This is
The company had a big year, COVID-19 notwithstanding
Toyota Motor Corporation president and CEO Akio Toyoda has achieved many things throughout his nearly three decades at the helm of the world's biggest car company. Now, the big boss is adding yet another trophy to his portfolio: The 2021 World
He served as an Olympic torchbearer this year
To Toyota president Akio Toyoda, serving as a torchbearer for the 2021 Olympic and Paralympic Games wasn't just a chance to represent Toyota on the global stage-it was an opportunity to remind everyone of what the event is truly about.
This, despite predicting a 1.95-million decrease in unit sales
No one is immune from the economic effects of the COVID-19 pandemic-not even the Japan's largest car manufacturer.In a press conference, Toyota predicted a 1.95-million year-on-year decrease in global unit sales for the year
Well, depending on the year
Toyota is one of the world's biggest car brands, making a name for itself as a purveyor of the third most reliable thing after death and taxes.And yes, a great many of these vehicles were about as interesting as an
“Air transportation has been a long-term goal”
Is Toyota getting into the business of getting the Corolla and Camry to take flight? Not exactly, but perhaps this new development could lead to something like it down the line.Toyota has just announced a $394-million investment in California-based
This over Tokyo Disneyland?
It's hardly The Jetsons-esque, considering the lack of flying cars and high-speed human transportation tubes, but Toyota's 'city of the future' leaves us picking our jaws up from the floor nonetheless.Why, you ask? Not because the Japanese
We hope this partnership continues
Don't worry, Toyota and Subaru haven't forgotten about the 86 and BRZ twins. In an official announcement, both companies have committed to working together on the next generation of the affordable, rear-drive hero.Indeed, the announcement notes the pursuit
We like this company perk
Recent Manila visitor Akio Toyoda, the president of Toyota Motor Corporation, is universally credited for reinvigorating the traditional Japanese carmaker, with exciting products like the Lexus F line and the Toyota 86. He's a real car guy, who likes to
The guy is a bit of a rock star
There are a handful of motoring personalites that resonate throughout the entire industry, and Akio Toyoda is one of them. During the 30th Anniversary Celebration of Toyota Motor Philippines at the Grand Ballroom of Grand Hyatt Manila, we noticed while perusing the
And it looks magnificent
Chances are not many of you are aware Toyota has a marine department. Yep, the world's largest automaker is into making boats, too. A few years ago, the division built a range of premium performance yachts and invited Toyota president and
A potential game-changer
Partnerships between carmakers usually have mixed results, depending on the scope of their vision and how they stand to benefit from one another. According to a report by Forbes, there is another partnership in the works that could potentially shake up the
What does it mean for both companies?
Toyota Motor Corporation and Mazda Motor Corporation have entered into a long-term partnership that will leverage the resources of both companies to make "more appealing cars that meet the diverse needs and tastes of customers all over the world.""As evidenced
It's about time
Toyota will once again compete in the World Rally Championship in 2017, 16 years after the Japanese carmaker withdrew from the sport in 2001 to concentrate on Le Mans and Formula 1.However, instead of using the 86-based CS-R3, Toyota
Exceeds carmaker's 2015 sales forecast
Since its launch in Japan in December 2014, over 1,500 orders have reportedly been placed for the Toyota Mirai, the Japanese carmaker's fuel-cell sedan.During the vehicle's launch, Toyota's sales forecast for the Mirai in its home
Tested at WRC Rally Finland
Toyota Motor Corporation president and chief executive Akio Toyoda may be the coolest boss of any car manufacturer around. In 2010, he competed in the 24 Hours of Nurburgring, sharing driving duties in one of the two Lexus LFAs entered by Gazoo
By actually giving away a cute sticker
When Toyota Motor Corporation president Akio Toyoda made a \"casual visit\" to Manila last week, we didn\'t get much info on his itinerary other than a \"short meet-and-greet\" with Toyota Motor Philippines chairman George S.K. Ty. Well, we
Second time in Manila
Toyota Motor Corporation president Akio Toyoda is in town as you read this. has confirmed with employees of Toyota Motor Philippines that the top honcho of the Japanese carmaker arrived in the country today for what they insist is \"
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