The store is completely solar-powered
The Michelin Man has a new home in the Philippines
Michelin has big plans for its Philippine operations, and it all starts in Alabang. The world-renowned tire company officially inaugurated its new local headquarters, which will serve as a hub for the brand's growth and a center of development for
by Billy Caluag
Nice to see two giants in their respective fields coming together like this
When it comes to automotive performance, it's not just speed and sheer acceleration that manufacturers pay attention to-stopping power is also a big point of concern. And when it comes to stopping power, there are two major factors: tires and
We know you’re just as curious as the next person
Have you ever stopped and wondered what the connection is between tires and tasteful dining? Foodies around the world usually seek out restaurants that have been awarded Michelin Stars, which have come to symbolize an honor in the fine dining scene. We
by Kara Santos
Capable on- and off-road
Need new rubber for your pickup or SUV? You might want to check out Michelin's newest offering in our market: the LTX Trail.The LTX Trail tires are capable on- and off-road and are designed specifically for pickups and SUVs.
It’s supposed to come out in 2024
Remember the neat airless tire concept Michelin came up with back in 2019? It was called the Uptis-that's short for Unique Puncture-Proof Tire System-and it's supposed to revolutionize the tire industry when it hits the market in
by Drei Laurel
Specifically built for the light commercial truck segment
Michelin has launched a new product that we think business owners-particularly of small- and medium-sized enterprises-might find useful: the Agilis 3. This is French brand's new tire built for the light commercial truck segment. If you own such
For small and midsize passenger cars
Michelin Philippines recently launched its new Energy XM2+ line of tires. Marketed with the tagline 'Your Stopping Superpower,' the new product is geared toward young, budget-minded consumers who value safety and longevity in tires for small and midsize passenger cars.The
by Jason Tulio
Premium motorcycle tire brands are now targeting PH market
Did Michelin save the best for last? If we were to size up the marketing strategy of one of the world's leading tire brands, we would say that launching more new products for small displacement motorbikes in the Asia-Oceania region
by Aris Ilagan
This eliminates the trouble of changing flats
Though funky-looking airless tires have been around for a while-Michelin has been developing them since 2005-none have yet been fitted to a regular road car available to the masses.But apparently, that's all going to change in 2024,
by Tom Harrison
'Safe when new, safe when worn'
Michelin Philippines has just launched its new Primacy 4 range. With the slogan 'Safe when new, safe when worn,' the tiremaker promises "lasting safety and excellent performance" throughout the product's life cycle.The engineering behind the new tire,
by Jason Tulio
His job? Saving companies from financial ruin
Carlos Ghosn once said: "Business is tough-you need tough guys." Without his toughness, companies like Renault and Nissan may have already ceased to exist.Just last year, he stepped down from his position as chief executive officer at Nissan. He stays
For on- and off-road use
Tires can be really expensive, especially when you drive a big vehicle. If you use your SUV or pickup for more than one purpose, it gets even more difficult because you might need to invest in more than one set of rubber.
by Jason Tulio
Just in time for summer
BFGoodrich has launched two new tire models in the Philippine market. The American tiremaker, which has been in the industry for over a century, recently brought in its Advantage T/A Drive and T/A SUV tire lineups to provide customers with
by Drei Laurel
To educate customers on tire aging
A big part of road safety is making sure that your car's tires are fit to run. Like fruit, tires have a limited shelf life before they need to be thrown out. Unlike a banana though, a tire's health isn'
by Jason Tulio
Join Michelin Pilot Sport Experience contest
If you think about it, track days are hot, noisy, uncomfortable experiences. The weather is sweltering, especially in Malaysia, and you're always thirsty. But when done well, track events are the best ways to experience a sports car, not to mention
by Dinzo Tabamo
Specifically made for Southeast Asia
The Southeast Asian region loves SUVs. Last year, about 19% of new cars sold in this part of the globe are sport-utility vehicles. In the Philippine market, this figure is much bigger: 30% of vehicles that rolled out of showrooms last
Better be safe than flat
Tires shouldn't be complicated. It doesn't take a mechanic to figure out when your vehicle is in need of a proper tire replacement. It's more a matter of not taking your tires for granted-you've got to keep
by Drei Laurel
After winning Rallye Deutschland with Hyundai
Although the 2014 Rallye Deutschland saw the Hyundai World Rally Team win its first World Rally Championship round with Michelin as its tire supplier, the French tiremaker is reportedly introducing a new tire for the next tarmac rally, which will be the
Effective June 2014
Special cars need special tires, and according to Michelin Philippines chief representative Michael Nunag, effective June 2014, all Volvo S60 and V60 Polestar cars "will be fitted with 245/35 R20 Michelin Pilot Super Sport ultra-high-performance tires."The Polestar-engineered
Promo good until March 31
If your tires need replacing, now may be the best time to do it. A single-receipt purchase of any Michelin passenger car or light truck tires (same pattern and size) gives consumers preloaded fuel cards that can be used at selectPetron
