We Filipinos have figured out creative ways to provide sustenance to motorists stuck in traffic. Hell, sometimes it’s not even food—it seems like you can buy everything, from cigarettes to car-cleaning accessories, through your nearest takatak boy. But what if we told you that in a faraway city, you can get a steaming hot burger delivered right to your driver’s side window? Jealous yet?
AdAge reports that Burger King is doing just that in Mexico City as part of its latest marketing campaign. The ‘Traffic Jam Whopper’ program uses real-time data to determine heavily congested areas, then alerts drivers through outdoor and Waze ads when the service is available to them. The alert appears when the motorist is within a 3km range of a Burger King branch, and lets them know how long they have left to order.
And they needn’t worry about violating something like the Anti-Distracted Driving Act, either, because they can use voice commands via the Burger King app to place their order just as if they’re using a regular drive-thru speaker. A courier then rides up to their car to give them their food.
Apparently, Burger King will be taking the service to other congested cities like Los Angeles, Sao Paulo, and Shanghai. Consider this a formal request, then, on behalf of the Philippines. Please, oh please, make this service available to us. There’s plenty of traffic and hungry drivers here, too.
