We may have kicked out the American GIs from their bases here back in the '90s, but the love for all things ‘Murrican still runs deep—fastfood, pop culture, clothing brands, and of course, fast cars.
Chevrolet has always had an uphill battle to gain everyman street cred since a decade ago, but growth in the past several years has been rapid: more than two dozen dealerships across the country, a growing community of satisfied customers, and a solid, mainstream lineup of passenger cars and utility vehicles. The love for the bowtie brand may yet accelerate with the imminent arrival of its hallowed sports car nee supercar, the Corvette.
Back in the '80s, Chevrolet had a wonderful catchphrase to sum up what it meant to its home country, "the heartbeat of America." Until today, take a look at the motoring population of American freeways, parking lots, and suburban driveways, and chances are you will find a Silverado, Tahoe or Suburban. In my short trip to Las Vegas and Detroit for this story, I lost count of how many late model Chevy trucks I saw on the road. And going against the tide of trucks and SUVs is its own Bolt EV, a rather popular model in the electric/hybrid market.