th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram pinterest cross photos plus triangle-down triangle-up

Top Gear Philippines

If you're viewing this on a mobile device and can't see the video, please click here.

There's no denying it: At one point or another, you've been jealous of another person's ride. Maybe it's your neighbor's shiny new sedan, your officemate's daily-driven sports coupe, or a fellow car club member's loaded set of wheels; chances are the green-eyed monster has its sights on it, even just for a second.

This is the thought at play in Daihatsu's ad campaign for the new Wake, albeit on a much more comical note. The videos star a DIY Japanese motorist, his ever supportive partner, a separate couple who happen to own the spacious new Kei car, and priceless expressions like the one you see below:

Truly a look only a Japanese set of facial muscles can come up with. Obviously, hilarity ensues. 'Anchan' tries in vain to compete with his neighbor's new Wake by subjecting his humble old vehicle to several forms of abuse, including but not limited to: chopping his roof off with a chainsaw, replacing his rear hatch with an ice bed for freshly-caught fish, and swapping his drivetrain for a pair of bicycles.

Eventually, Ancha gives up on his mission and decides to purchase his own Wake. We can't wait to see what he comes up with when his neighbor decides to move up a segment. You can watch several clips from the Wake ad campaign in the embedded video above. Enjoy!


Drei Laurel
Online Editorial Assistant
Drei's passion for driving began not behind the wheel of a car, but in front of a keyboard and computer screen, playing 'Need For Speed' for hours on end with his twin brother.
full bio
View More Stories About
car advertising car ads car advertisement Daihatsu YouTube
Subscribe To Our Newsletter
Latest stories

Forgot your password or email?
Reset your password or look up your email
If you need further assistance, email us