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Lewis Hamilton and James Corden for Puma

Thanks to social media and GoPro, product endorsements will never be the same. These days, big companies shun traditional marketing gimmicks and simply do fun stuff their customers can relate to. Take, for instance, Puma's latest "Forever Faster" brand campaign, which has Formula 1 champion Lewis Hamilton getting interviewed by British comedian James Corden--while Lewis is driving an incredibly fast Mercedes-AMG SL63.

Corden's goal: To ask Hamilton as many questions as possible over a single lap of the racetrack.

Our favorite question of those asked by Corden: "Sebastian or Fernando?"

What do you think Lewis's answer was? Watch the video.


If you're viewing this on a mobile device and can't see the video, please click here.

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Mercedes-Benz AMG Formula 1 Lewis Hamilton Mercedes-AMG Mercedes-AMG SL63 Puma video Premium Features
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