The Ferrari Amalfi retains a special place in our hearts. Ever since driving it in Portugal last year, we have not been able to get it out of our minds as the ideal everyday Ferrari; if everyday meant we were actually able to afford it.
Top Gear Philippines was invited to the regional launch of the Amalfi in Kuala Lumpur, Malaysia. With this, it is confirmed that the Amalfi will arrive on Philippine shores in Q2 of 2026, which is just a few months from now.
With a starting price of P33 million, one really does wonder what it offers that other brands don’t. To help us answer the question, we sat down with Emanuele Carando, head of product marketing at Ferrari, to find out.
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Top Gear: We noticed with the Amalfi and the Luce that there was a shift back to physical buttons from the touch buttons of previous Ferraris. Is this an indication of where the cars are headed in terms of controls?
Emanuele Carando: We decided to go back to physical buttons, including the start/stop button, as of the F80, so a couple of years ago. This was based on the appreciation from the clients, we decided to bring the physical buttons back to all the new cars.
The Luce will be a different evolution. I think you’ve seen the interior of the car, there’s a lot of what we call ‘phygital,’ because this technology has a mix of both physical and digital button. It’s a mix, and we feel that is the future. Different applications of technology to different cars, which involve different solutions.
Top Gear: We also noticed that the Amalfi is one of the newest of the lineup, which is a “pure” Ferrari sans electrification. Are there any more of these types of Ferraris planned?
Emanuele: I cannot talk about the future, but I would say we do develop engines and technology in order to develop different cars. We were of the thought that the pure internal combustion engine would have been great for Amalfi positioning, and also in order to differentiate it from the 296 and the Testa Rossa, but within our portfolio, we do have other internal combustion engines.
We are completely technologically neutral, which is we do get the best out of its technology, and we develop the best car according to that technology.
Top Gear: Who is the Amalfi for?
Emanuele: I think Ferrari belongs to anybody. Some are fans of Ferrari, supporting Formula 1 and loving the brand, while other are owners of the cars. Ferrari is not just for a few people, the brand belongs to anybody.
Specifically, the Amalfi was designed for people who want to have a car which combines both elegance and sportiness. It is designed to be used every day, whether that’s going to work or flying down a winding road with your family.
It is able to satisfy different needs in one single model, and is probably the first Ferrari I would buy myself.
With that, we have our answer: The Amalfi is everybody’s Ferrari. It retains the essence of the brand, while providing for an everyday-capable, practical driving experience, which can change in an instant, or in this case, a quick flick of the Manettino switch. It is an amalgamation of the best of physical controls with digital advancements and development.
It’s a Ferrari that is coming to our shores by Q2 2026, and to those purchasing it with its starting price of P33 million, we are sure they would be more than happy to own a piece of Maranello.
