Filipino designer working in Mercedes talks about good car design

What makes a design timeless?
by Jason Tulio | Aug 20, 2017
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The man pictured above is Wini Camacho, a car designer who has been with Mercedes-Benz for the past two decades. He works for one of the biggest automotive brands in the world, and he's Filipino. That's right, Camacho got his industrial design degree at the University of Santo Tomas. 

We recently got a chance to chat with the veteran designer during an intimate meet-and-greet held at the German carmaker's showroom on EDSA. Camacho toured us around the floor, revealing little tidbits about exterior design that went beyond mere aesthetics. During his impromptu presentation, he dropped a gem of wisdom that piqued our interest. 

"The most beautiful cars are the ones that are timeless," he said. 

It got us thinking, what exactly makes for a timeless design?  

"I think you have to get the basic things right in the first place," Camacho explains. "The proportions, the volume of the car, the stance, and all that. These are very general things. You have to start with these, then once you have them right, then you go into details.

"To me, a timeless car doesn’t have too many details in it, it’s super clean. I love the cars from the ‘60s, for example, and also from the ‘50s—like the Mercedes-Benz 300SL, the Jaguar E-Type, some of the Maseratis. They’re all beautiful, very clean cars. And they’re also emotional cars. They get some sort of reaction like you want to have one later on. Those cars are so beautiful, you get very emotional just looking at them"

Continue reading below ↓

Aside from the 300SL, Camacho's also cites the '50s Silver Arrows, and the 'Adenauer' limousine as examples of evergreen Mercs.

Which car designs do you feel have stood the test of time? Let us know in the comments. 

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