Every year, consumers get to name the brands they trust the most through a survey conducted by Reader's Digest.
Here are the brands most trusted by Filipino motorists based on their understanding of customer needs, quality, trustworthiness and credibility, innovation, value, and corporate social responsibility.
The numbers speak for themselves. Toyota has long been the leader in the Philippine automotive scene. In the first half of the year, the brand cornered 35 percent or 20,768 of the market's total brand new car sales.
Honda established its manufacturing plant in the Philippines in 1990. It currently has ten dealerships in Metro Manila and at least 14 in the provinces. Honda was the country's third largest car company with sales of 8,683 units from January to June.
Toyota and Honda were also the most trusted car brands in Asia based on the Reader's Digest survey.
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Honda motorcycles entered the Philippine market in 1976 through a partnership between Honda Motor Co. Ltd. and Mariwasa-Distributors. Since then the company has been introducing the latest motorcycle models in the local market.
Yamaha has a manufacturing plant in Laguna where it produces 105cc to 135cc motorcycles. Yamaha Motor Philippines is full subsidiary of Yamaha Motor Co. Ltd. in Japan.
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