Toyota is releasing a new collection of Land Cruiser-branded apparel with the theme of ‘Gear Up & Go Anywhere.’ Just like the renowned nameplate that inspires the collection, these items are designed to have the durability to support active lifestyles.
One of these designs also celebrates the Land Cruiser’s 75th anniversary. The rear graphic depicts both the 1951 Toyota BJ and the current Toyota Land Cruiser Prado, with a ‘Since 1951’ tagline to highlight the LC’s origin. This tee will be extra challenging to grab—it won’t be available online and will be sold only at select dealerships, pop-up shops, and events in Japan.
The newly launched Land Cruiser FJ also gets its own tee design. Listed as the ‘Land Cruiser FJ Tour,’ the graphic lists all the countries the newest LC is bound for, including the Philippines. It also features a ‘Freedom and Joy’ tagline, which Toyota says were guiding concepts for the new FJ’s design.
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Other items in the collection are geared more specifically towards active outdoor activities. These include the Tech Active Tee, Tech Packable Jacket, and the Jet Cap. These are constructed with nylon for a lightweight feel and high durability, essential traits for adventuring gear. The collection even includes a utility s-biner for mounting small items; it’s constructed with the same blocky design language of the Prado and FJ and stamped with Toyota and Land Cruiser wordmarks.
Unfortunately, in case we have to say it a second time, this collection is exclusive to Japan. Most of the items will be sold through Toyota’s official Land Cruiser online stores on Yahoo Shopping and Rakuten Market, which do not ship to the Philippines directly. The items will also be released in waves, with certain designs scheduled for release in August and September. See the gallery below for more pictures of everything Toyota has announced so far.
More photos of Toyota’s new ‘Land Cruiser Official Items’ collection:
