A crest grille flanked by double-lined quad-headlamps—this is what faces of future Genesis vehicles will look like. If you were drawn to the design of the GV80, then you’ll certainly fancy the all-new G80, which the carmaker just revealed earlier today.
“The Genesis design DNA begins from the logo itself,” said Hyundai Motor Group executive vice president and chief design officer Luc Donckerwolke. “The crest of the logo becomes the Crest Grille and the two lines of the wings become the Quadlamps. In other words, the design starts with the brand, and design is the brand.”
Much like its bigger SUV brother, this third-generation midsize luxury sedan exudes Genesis’s new design language. The two prominent lines that highlight the front fascia flow on to the car’s sides and eventually to its rear. It has an elegant appeal, with smooth lines that complement the stylish coupe-like roofline. Out back, you’ll find tailpipes that resemble the shape of the crest grille.
Inside, the cabin seems as premium as you would expect from Hyundai’s luxury division. Swatches of black and deep brown leather sit in contrast against subtle chrome highlights and wood-like trim on the dashboard and the center console. Mounted right smack in the middle of this dash is the massive 14.5-inch infotainment screen. The A/C vents can easily be missed, too, with a thin design that stretches from one end of the dashboard to the other.
“Inside, the ‘Beauty of White Space’ theme represents our journey to achieve the perfect balance between personal space and state-of-the-art technology,” said Hyundai Motor Company senior vice president and head of Genesis design Sang Yup Lee. “We question the status quo. Technology should not dominate and only present itself when necessary. This is the new luxury experience our Genesis customers expect in today’s high-end user experience.”
These details and images are all that we have for now, but Genesis says that the all-new G80 will debut later in March—we’ll then get to see more of its new powertrain, platform, and advanced driver-assistance systems. So, what do you think of this new luxury sedan? Like what you see?