Hyundai’s Genesis luxury division reveals its first SUV

The newest entry to this terribly stacked segment
by Leandre Grecia | 5 days ago
PHOTO: Genesis

It’s almost five years since Hyundai decided to establish the Genesis name as its standalone luxury brand. Following its consistent growth over the years, the said brand has now officially entered the luxury SUV segment.

That’s right, folks, Genesis has an SUV now, too. You’re looking at the all-new Genesis GV80, the newest premium people hauler revealed via a futuristic albeit trippy launch event earlier today. We can’t blame you if you say that the GV80 is a bit late to the party, but this newcomer—available in both five-seat and seven-seat configurations—looks ready to go head-to-head against the likes of BMW and Audi’s SUV offerings.

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The GV80’s design is aggressive, with a brooding stance courtesy of the massive mesh grille that highlights the front fascia. This is enveloped by a subtle pair of split headlamps on both sides—a nice break from the usual swept-back headlights we see a lot of these days. The quad headlamps are then mimicked by the air intakes found on the front bumper and the sides, and the tail lights on the other end also sport a similar design.

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Inside the Genesis GV80 is a cabin that’s as premium as interiors can get. A plethora of soft-touch materials have been stitched all around, and the seats have been fitted with quilted Nappa leather with piping. This interior comes in either all black or a two-toned white and black finish. Meanwhile, front and center is a huge 14.5-inch infotainment system that displays both the feed from the built-in cameras and the augmented reality navigation system. This display can be controlled via the touch controller located on the center console.  As an added bonus, the cabin also features active noise cancellation and active air purification technologies.

The GV80 is powered by a 3.0-liter six-cylinder turbodiesel that generates 274hp and 588Nm of torque.  Genesis claims that with this engine, the fuel consumption of its new SUV is expected to hit 11.8km/L. An all-wheel-drive setup is available , and with it come multiple drive modes for different terrains such as mud, snow, or sand. Handling is improved by an electronically-controlled limited-slip differential at the rear axle. On the other hand, an electronic damping control system lets the vehicle detect road imperfections and reduce potential impact for a comfortable ride.

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This new luxury SUV comes equipped with an arsenal of safety and driver-assist tech as well. While driving above 60kph on the freeway, the GV80 is capable of changing lanes automatically by simply using the turn signal. In addition to this, front and rear collision avoidance aids, automated remote parking, and smart cruise control powered by artificial intelligence are also available, among others.

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The Genesis GV80 starts at 65.8 million Korean won (P2.88 million) and is now available in the Korean market. Genesis mentioned that a gasoline variant of the SUV will also be introduced in the future.

What do you think of this new luxury SUV? Would you want to see this one in the metal here in the Philippines?

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PHOTO: Genesis
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