Aston Martin’s wings logo gets a redesign for 2022. Yes, really

Only the eighth time in history it’s been updated
by Vijay Pattni | Jul 21, 2022
The Aston Martin wings logo reinvented for 2022
PHOTO: Aston Martin
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At this weekend’s French Grand Prix, Aston Martin will race with its original button logo on the nose of its Formula 1 cars, to mark the 100th anniversary of its first ever GP entry.

And on the livery itself? The brand new Aston Martin ‘wings.’ Yep, papa’s got a brand-new bag, and it’s a very subtle reworking of one of the most famous badges in the business.

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The new ‘wings’ were updated by the carmaker in collaboration with British art director and graphic designer Peter Saville. They’ll be handcrafted by specialists in Birmingham’s jewelery quarter—a famous part of town, no less—and will feature on the company’s next-generation of sports cars.

“The Aston Martin wings update is a classic example of the necessary evolution of logotypes of provenance,” said Saville. The new one’s up top, and Aston has very helpfully laid out a brief, whistle-stop tour of its wings throughout the years. Changed quite a bit, huh...

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Evolution of the Aston Martin logo:

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The 1927 version of the Aston Martin wings logo

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The 1930 version of the Aston Martin wings logo

The 1932 version of the Aston Martin wings logo

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The 1954 version of the Aston Martin wings logo

The 1984 version of the Aston Martin wings logo

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The 2003 version of the Aston Martin wings logo

The 2022 version of the Aston Martin wings logo

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NOTE: This article first appeared on TopGear.com. Minor edits have been made.

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PHOTO: Aston Martin
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