Mercedes-Benz has officially launched the all-new 2014 (W222) S-Class full-size luxury sedan in China. For most Chinese, just shifting from bicycles to cars is already a dream. But the ultimate dream for many of them, apparently, is owning an S-Class, according to the German automaker.
\"The first Mercedes-Benz ever sold in China was an S-Class, and especially for Chinese customers, the S-Class has remained the paragon of modern automotive luxury and the dream of China\'s increasingly confident, assertive and successful entrepreneurial class,\" said Nicholas Speeks, president and CEO of Mercedes-Benz Beijing. \"The all-new S-Class will, like its predecessors, set a new benchmark for the auto industry and contribute strongly to Mercedes-Benz\'s future in this country.\"
Mercedes-Benz boasts that \"since the European launch of sales in May this year, Daimler has already received over 30,000 orders for the new S-Class worldwide. Beginning in 2009, China has been the biggest market for the S-Class. Over 150,000 units of the previous-generation S-Class were delivered to Chinese customers between 2005 and 2013, with over 33,000 units last year alone.\"
Just how important are Chinese customers to Mercedes-Benz? Let\'s just say Chinese customers were invited by the car company to the US and Germany for them to sample the all-new S-Class during its development and provide their feedback. Based on those tests, Mercedes-Benz found that \"Chinese customers have special needs for the backseat design and pay special attention to the interior ambience, seeking both modern luxury and comfort. In fact, only a long-wheelbase version is offered in China.\"
That\'s what hundreds of thousands of sold units can do for a specific market.
Needless to say, the Philippines is a long, long way from China\'s market size, but that doesn\'t mean we\'re not getting love from luxury brands like Mercedes-Benz. According to our source inside CATS Motors, the all-new S-Class will arrive on our shores within the year. Not bad for a market that sells a fraction of China\'s total volume.