The last couple of decades witnessed the Chinese economy grow by leaps and bounds, with residents asserting their newfound buying power in the form of brand-new rides. Many big-name players in the auto industry are cashing in on this, and Peugeot is one of them.
The French carmaker, together with its Chinese partner Dongfeng Motors, is mounting a serious offensive at this year's Auto China motor show. The company unveiled two new products at the event: the 308 sedan and the 3008 crossover.
The new 308 heralds the future look of one of the brand’s core offerings, with the new vertical radiator grille letting the world know that this is the signature face of Peugeot. While no further details were given about the car at this time, we can expect it to be fully revealed in the second half of the year.
Meanwhile, the 3008 on display is the latest iteration of one of the marque’s most successful models. It receives the same vertical radiator grille treatment as its sedan sibling, and gets a three-stroke lighting arrangement set amid a black background out back. This gives it a distinct look that is easily recognizable from afar.
What really sets the new 3008 apart, however, are the safety features that have been included in the package. Chinese customers can expect such technologies as collision risk alert and Visio-Park II. These systems warn the driver of oncoming vehicles and obstacles, making for a safer drive.
And to help strengthen the brand's product and marketing offensive, Dongfeng and Peugeot will be opening the second Peugeot Avenue store at the heart of Bejing this May. Patterned after the original brand room in Paris, which receives an estimated three million visitors annually, the new four-story complex is a showcase of everything Peugeot. Located near the historic Tiananmen Square, it's the perfect place to be seen by the more than 90 million tourists that frequent this part of the city.
So it looks like Peugeot has got its game plan set. Will the company meet its goals? We certainly think so. And if all goes well, you can bet that the rest of the world won't be far behind.