Report: Toyota to sell Crown full-size sedan in pink

For a limited time only in Japan
Aug 12, 2013

\"TopGear.com.ph

Despite its conservative origins as a popular full-size executive sedan favored by aging corporate bosses in Japan--and even in the Philippines when it was previously available here in the late \'80s--the Toyota Crown will now be available for a very limited time in a color that seems to contradict the car\'s solemn veneer.

According to AutoNews.com, from September 1 to 30, Toyota dealerships in Japan will take orders for a pink Crown. That\'s right: The car that, at least in Japan, is often identified with powerful businessmen and politicians will be available in the most feminine of colors.

Though the current-generation Crown was launched in December 2012 in pink, it was only supposed to be a one-off, with the eye-catching color supposedly being used to highlight the model\'s new grille design.

It seems Toyota Motor Corporation president and chief executive Akio Toyoda vetoed this as the adventurous color reportedly symbolizes his personal directive \"to his stylists to take more risks with polarizing designs.\"

Would you drive a hot-pink Toyota Crown down the highway?

\"TopGear.com.ph

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