Toyota's SEMA 2017 cars include a turbocharged C-HR

And a pimped-out Camry
by Jason Tulio | Nov 6, 2017


The recently concluded Specialty Equipment Market Association (SEMA) show in Las Vegas, as it does so well, gave some of the world's best tuners and designers a chance to showcase their best work. This year, Toyota entered two custom builds into the show's Battle of the Builders competition, each featuring an all-new model launched within the last year.

First up, the popular C-HR got a serious performance boost courtesy of DG-Spec and Dan Gardner. A full turbocharged engine and new transmission were added along with an aero package, custom racing suspension, and a roll cage. Add a huge spoiler and bumper lip to the mix, and you get a badass looking package that somehow manages to still be a bit subtle at the same time.

The all-new Camry, meanwhile, has been customized by Real Time Automotive's Rick Leos and NASCAR racing analyst Rutledge Wood. Their design sees the executive sedan sporting a futuristic look, thanks to one-off panels made from 3D printers. The purple paint and gold wheels are a nice touch, too. 

“The Camry and C-HR are two all-new vehicles that we’ve introduced this past year, and we wanted to see just how far we could take them” said Steve Curtis, vice president of media and engagement marketing for Toyota Motor North America. “Battle of the Builders is a great platform on which to do it, and it’s very much in the spirit of SEMA.”

Personally, we're quite fond of these SEMA entries from Toyota. It helps that we're eagerly waiting for both models to arrive on our shores. Do you guys like these builds? 

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