CATS Motors launches all-new Mercedes-Benz B-Class

Merc's next volume seller after C-Class?
by Patrick Everett Tadeo | Jan 30, 2013
CAR MODELS IN THIS ARTICLE Philippine Car News - CATS Motors launches all-new Mercedes-Benz B-Class

A little over a year after the all-new Mercedes-Benz B-Class first went on sale in Europe, the German carmaker's compact hatchback has finally reached the Philippines courtesy of CATS Motors, the exclusive distributor of Mercedes-Benz vehicles in the country.

"The new B-Class aims to penetrate a new and younger market for Mercedes-Benz," said CATS Motors assistant vice president for marketing communications Zoilo Calina. "It is designed with the next generation of Mercedes-Benz owners in mind."

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The B-Class is a typical Mercedes-Benz sports tourer, offering lots of space combined with dynamic performance in a compact hatchback package. Its prominent grille, headlamps that extend to the front-quarter panels, expansive rear window, and horizontally offset two-piece taillights emphasize the car's width. The car's sporty nature is also highlighted by the character line that flows seamlessly from the hood and into the A-pillar and roof line before terminating into the rear spoiler. Completing the look are the pronounced wheel arches and dynamic side skirts.

According to Mercedes-Benz, the B-Class is the most spacious car in its segment, with a maximum headroom of 1,047mm up front and a legroom of 976mm for the rear-seat occupants. Loading the cargo area has also been made easier, thanks to the large tailgate and low loading sill.

As for the B-Class's interior, three large round vents in the middle and their uniquely designed cruciform nozzles continue to convey the car's sporty attribute inside. The three-spoke steering wheel and its silver chrome insert in the middle spoke, the instrument cluster with four round analog gauges and suspended pointers in 6 o'clock position, and the seats with contrasting stitching further underscore the car's athletic character.

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Residing under the B-Class's sloping hood is a new direct-injection, 1.6-liter four-cylinder gasoline engine that has an output of 154hp and 250Nm of torque. Transmitting the power to the front wheels is a similarly new 7G-DCT seven-speed dual-clutch transmission. The best news of all though is that the B-Class comes as standard with the Eco start/stop system.

CATS Motors is also offering the B-Class with the Night Package, which consists of exterior mirrors painted black, bumper without chrome highlights, roof and beltline trim strip in high-gloss black, dark-tinted heat-insulating privacy glass from the B-pillar backward, a radiator grille with twin louvers in high-gloss black and chrome highlights, and 18-inch five-twin-spoke light-alloy wheels painted in black with a high-sheen finish.

With a price of P2.28 million for the standard model and P2.58 million for the Night Package-equipped variant, CATS Motors' Mercedes-Benz brand manager Grace Enriquez is confident that the all-new B-Class will be a volume seller for the German brand. As a matter of fact, a source revealed that just a day after the launch, CATS Motors has already sold four units of the B-Class.

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Check out the all-new B-Class now at CATS Motors' Mercedes-Benz showrooms in Greenhills, Bonifacio Global City and Alabang. Philippine Car News - CATS Motors launches all-new Mercedes-Benz B-Class

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