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Audi is changing its model naming system...again

It’s back to square one
Image of the Audi Q7 2025
PHOTO: Carlo Chungunco
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Sigh. Audi has changed its model naming strategy yet again, and at this stage, your head is likely spinning faster than a crankshaft on one of its combustion-engined cars.

Speaking of, they won’t get a separate odd number to denote they’re gas-powered ICE cars anymore. And Audi’s electric cars won’t monopolize all the even numbers. “The previous distinction between different drivetrain technologies according to even and odd model numbers no longer applies,” said Audi.

So if you want an Audi A6, you’ll choose an Audi A6, and then decide whatever powertrain you want in that Audi A6—just like before, when it all made sense.

Audi A6 e-tron

This outburst of sensibleness is apparently a result of customer and international dealer feedback. “Our nomenclature now provides all customers worldwide with an intuitive orientation in our portfolio,” said Audi’s sales and marketing board member Marco Schubert.

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“We choose the names of our models in a way that reveals size and positioning at first glance,” he added. How original, no? To those of you who had just gotten used to ‘even numbers for EVs, odd numbers for ICE,’ sorry. Unlearn everything.

Need a quick reminder of how Audi named its cars ten minutes ago, and might very well change in the next ten minutes? A-badged cars are its ‘low-floor’ models, Q-badged ones are—you guessed it—‘high-floor’ versions. The number denotes how big it is. The first suffix tells you what shape (wagon, sedan, coupe-sedan), and the final suffix tells you what you need to put in it to make it run, be that electrons or fuel. Amazing.

“The first new model to use this nomenclature will be the combustion-engine-equipped Audi A6,” said the official brief. “It stands for the brand’s long and successful history in the full-size segment and will be revealed globally on March 4.” Just like it used to. Sigh.

Audi A6 e-tron Avant

NOTE: This story first appeared on TopGear.com. Minor edits have been made.

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PHOTO: Carlo Chungunco
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