One can say that a BMW is an aspirational brand for many. The sales figures for the first half of the year seem to reflect that as the German automaker is currently leading its market.
Per BMW, the brand grew by 2.3% compared to the previous year's period. So just how many cars did it sell in the first six months of the year?
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1,096,486 units is the magic number. Oh, and that’s not even including sales from other BMW Group brands, Mini and Rolls Royce. In you include those marques, the total tally is 1,213,359 vehicles. With BMW ahead of Mercedes-Benz and Audi, we reckon good times going on in Munich at the moment.
But what’s more surprising is the fact that BMW posted double-digit growth in the electric vehicle segment. The company’s EV sales surged by a whopping 34% with close to 180,000 battery-powered BMWs finding new homes during the first half of 2024.
Over to the BMW M division, it also enjoyed growth during the same time period. M was able to shift 99,517 units, and the company is expecting even more this year. BMW M says the all-new M5, revealed just a few weeks ago, has already generated buzz and interest.
So, what was BMW’s biggest money makers for the first six months of 2024? Despite its, er, controversial looks, BMW 7-Series sales have risen even more. The flagship sedan posted a 22% improvement over last year’s figures. Of course, the 3-Series remains a solid seller for the brand, while the X1 posted increases as well.
By the looks of things, BMW might be on track to keep its lead. The 3-Series was given another update and could possibly stay ahead of its long time rival, the Mercedes-Benz C-Class. And let’s not forget that the X3 was also given a full model change. Don’t forget that the X3 is BMW’s global best-seller, and the one that can rally sales for the folks at Munich.
