Planning on driving home a Ford to kick-off 2017? Well, Ford Philippines is giving consumers the opportunity to try out its best-selling models in what the company calls "a cross between a scaled-up showroom and a test drive venue." Sounds interesting enough.
The event, dubbed the Ford Island Conquest, will be held at the Festival Supermall parking lot from January 27 to 29. Visitors may try out the Everest midsize SUV, Ranger pickup and EcoSport crossover to see how they perform under various conditions.
Ford Philippines vice president for marketing Minnie Bustamante says this is the perfect chance for prospective car shoppers to see what the American carmaker has to offer. "This is a great opportunity for customers to get behind the wheel and experience for themselves why each of these global Ford vehicles has become so popular here in the Philippines."
The Everest in particular might be worth checking out. The SUV was Ford's best-selling model last year, helping the company increase vehicle sales by 33% compared to 2015.
Considering how many options are out there right now, it's vital that shoppers try out vehicles before purchasing them, and this is the perfect venue to do that. What do you want to try first?