Avoid it, delay it, or heck, hate it, there’s just no going around electrification. Whether we like it or not, the time of internal combustion engines is really coming to an end. Even for supercar brands like Ferrari, which built its brand making high-revving V8, V10, and V12 gasoline engines.
In 2023, the Maranello-based brand shipped a record 13,663 units across the globe, up 442 or 3% from the year prior. The glaring statistic, however, is that 44% of those were hybrids. Considering how there were 11 ICE models and just four hybrids in the Ferrari portfolio last year, that’s incredibly impressive. Or concerning, if you’re a purist.
OTHER STORIES YOU MIGHT HAVE MISSED:
The original Honda Civic RS is now 50 years old
Report: The Stellantis-Renault Group merger could have been the mother of all mergers
Across the regions, Ferrari’s deliveries grew most in the Americas by 10.6%, followed EMEA at 1.8%. Figures were actually down in Mainland China, Hong Kong, and Taiwan by 62%, while the rest of APAC showed some very slight growth.
Ferrari attributes the growth in deliveries to the Purosangue as well as the 296 and SF90. Other contributors to the Italian carmaker’s record-setting year were the Special Series models led by the 812 Competizione.
“2023 was a very successful year, during which we strengthened our brand through a number of achievements reflected in our unprecedented financial results. For the first time, our net profit, up 34%, exceeded 1 billion Euro and the annual EBITDA margin rose to 38.2%,” said Ferrari chief executive officer Benedetto Vigna. “We now have a very important year ahead of us in the execution of our business plan, which continues on schedule along its carefully planned path. The record 2023 results, the ambitions that we have on 2024, together with the exceptional visibility on our order book allow us to look at the high-end of 2026 targets with stronger confidence.”
Okay, so the time of ICEs isn’t quite done yet, but it’ll be over sooner rather than later. Let’s see what Ferrari’s numbers will look like over the next few years.
