Ford PH wants social-media users to win 24-hour Fiesta experience

A fun way to get intimate with the face-lifted model
Jul 10, 2013
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Ford Philippines is giving you a chance to win a 24-hour experience of the face-lifted Ford Fiesta with its interactive pre-launch campaign called the \"24-Hour Fiesta Project.\" With an objective \"to engage young and connected Filipinos by matching their personalities, lifestyles and tastes with the new Fiesta,\" the campaign runs until August 5, 2013.

To join, interested individuals must like the Ford Fiesta Facebook fan page. During the campaign period, participants will be asked to pick a Fiesta profile that suits both their personality and time-of-day reflecting their lifestyle. They can either choose one from the list of eight profiles, or take a quiz to help them identify their profile.

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The participants with the top five scores for each Fiesta profile will be selected as semifinalists. The 40 semi-finalists will be announced on August 8, 2013.

Now, how can participants gain points in order to become a semifinalist? Participants can earn points by sharing their Fiesta profile via social media sites like Facebook, Twitter and Instagram with the hashtag #24HRFIESTA, and by joining the weekly polls on the Ford Fiesta Facebook fan page. The more shares the participants make, the more they increase their score and chances of becoming a finalist.

If one is lucky enough to be one of the 40 semifinalists, he or she will then compete against the other semifinalists for a week: Semifinalists must submit a one-minute video, five photos, or both, showing why they best represent their respective Fiesta profiles. They have until August 14, 2013, to submit their entries.

Ford Philippines representatives will judge the semifinalists, basing overall scores on each participant\'s online \"social clout,\" and the originality, creativity and representation of their Fiesta profile video, photos or both.

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One person from each Fiesta profile (a total of eight winners) will be announced on August 20, 2013. Each winner can bring along two of their friends to experience the new Fiesta through a custom-made 24-hour itinerary based on their Fiesta profile. The winning itineraries can range from an all-expense-paid shopping spree or a VIP movie experience, to even a celebrity makeover experience.

\"We\'ve had fantastic successes with our previous launch campaigns using unique, interactive and engaging consumer initiatives,\" said Ford Philippines AVP for marketing Prudz Castillo. \"The \'24-Hour Fiesta Project\' is another great way to connect our segment-leading vehicles with the lives and lifestyles of Filipinos.\"

The new Fiesta will be in Ford showrooms next month as part of the campaign, allowing consumers to experience it for themselves.

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