Honda Cars Philippines had a very good year selling its cars in 2017. The Japanese carmaker's local subsidiary recently announced that it sold a total of 31,758 units last year. Of that number, 4,961 came from strong December sales. That's an impressive 37% growth from 2016, when the company posted 23,199 vehicles sold.
Can you guess what its biggest seller was? While the all-new CR-V (together with the arrival of the Civic Type R) was the brand's 2017 highlight, only 2,799 units of the compact SUV were sold. That's a noteworthy figure, but nothing compared to the City's 9,430 units. Following the popular subcompact sedan is the BR-V with 7,212 units sold, and the Civic with 4,146 (a 66% increase compared to 2016).
Company president and general manager Noriyuki Takakura couldn't be more pleased with last year's sales figures. "On behalf of Honda Cars Philippines, we would like to extend our sincerest gratitude to our customers for continuously making Honda their preferred brand. We are fully committed to continuing our dedication of putting our customers first and in delivering high quality products and services in partnership with our dealerships," the executive said.
"We look forward to serving and satisfying more Filipino customers this year and making their dreams of owning a Honda come true."
Can Honda replicate or build further upon its success in 2017 with the implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) law? Let's wait and see.