Honda e, CBR1000RR-R Fireblade SP inducted into Red Dot Design Museum

More accolades for Honda’s award-winning models
by Leandre Grecia | Jul 28, 2020
PHOTO: Honda
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Honda came away from the 2020 Red Dot Design Awards with quite a few accolades. Now, the carmaker has received yet even more, as it has announced that two of its award-winning models have now been inducted into the Red Dot Design Museum in Essen, Germany.

The first of the two models is the Honda e, the tiny electric vehicle that bagged the Red Dot: Best of the Best 2020 award. In addition to the recent induction, the Honda e will also be displayed front and center at the Milestones in Contemporary Design exhibition that will feature 76 of the best products of 2020.

“Honda e was designed to create a new relationship between people, society, and the car, whilst incorporating Honda’s future vision. We will continue to do our best to realize the vision through Honda Design,” said Honda e executive creative director Makoto Iwaki. “I’m delighted to receive this prestigious award, and at the same time extremely proud that it’s in the Red Dot Design Museum for the world to appreciate and enjoy. Thank you to everyone, thank you very much.”

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“The Honda e is not just a car—it is much more. The Honda e was awarded the Red Dot: Best of the Best because the jury was amazed by the car at first sight. There was no doubt it was worthy of the award from the beginning,” said Red Dot Design Award CEO and founder Peter Zec.

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Accompanying the Honda e in the museum is the CBR1000RR-R Fireblade S, the superbike that earned the Red Dot 2020 award in the motorcycle category. The bike was chosen after several days of evaluation and performance tests.

“If I’m thinking about Honda, the first thing that comes to mind is motorbikes. The Fireblade deserves the Red Dot because the jury liked it very much—and we have really crazy judges that challenged the bike, including a professional racing bike rider. It’s not just good design—it has perfect performance too, which is the main reason why it received the Red Dot,“ added Zec.

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“The CBR1000RR-R Fireblade SP was developed to win races in any category—from club racing to international competition. Its design and styling are led by that philosophy—with every part and every detail designed with speed, performance, and aerodynamic efficiency in mind, said Honda motorcycle design division general manager Satoshi Kawawa. “We’re honored that it has been recognized with such a prestigious award.”

Both the e and the CBR1000RR-R Fireblade SP will be part of the aforementioned Milestones in Contemporary Design and the Design on Stage special exhibitions in June.

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PHOTO: Honda
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